California Retail trade: total (NAICS 44-45) - sales of establishments with payroll per capita, 2007 by City

Data Item State
Chart.
Retail trade: total (NAICS 44-45) - sales of establishments with payroll per capita, 2007 - (US Dollars)
County Value
Adelanto 1,905
Agoura Hills 12,791
Alameda 7,440
Albany 11,619
Alhambra 17,679
Aliso Viejo 16,269
American Canyon 10,914
Anaheim 11,179
Anderson 21,203
Antioch 9,691
Apple Valley 7,084
Arcadia 16,265
Arcata 9,776
Arroyo Grande 20,906
Artesia 13,050
Arvin 1,943
Atascadero 12,774
Atherton 7,280
Atwater 5,702
Auburn 28,107
Avenal 1,244
Azusa 9,287
Bakersfield 16,336
Baldwin Park 8,398
Banning 8,152
Barstow 23,807
Beaumont 10,053
Bell 5,840
Bell Gardens 4,220
Bellflower 6,048
Belmont 14,968
Benicia 6,709
Berkeley 12,700
Beverly Hills 73,716
Big Bear Lake 26,764
Blythe 8,673
Brawley 6,780
Brea 28,476
Brentwood 9,686
Buena Park 21,091
Burbank 22,386
Burlingame 30,154
Calabasas 40,427
Calexico 14,699
California City 1,605
Calimesa 6,686
Calipatria 1,162
Calistoga 10,870
Camarillo 20,394
Campbell 18,243
Canyon Lake 941
Capitola 59,246
Carlsbad 24,138
Carpinteria 12,427
Carson 18,594
Cathedral City 18,643
Ceres 9,531
Cerritos 52,718
Chico 19,626
Chino 11,609
Chino Hills 8,106
Chowchilla 5,049
Chula Vista 12,839
Citrus Heights 13,744
Claremont 12,818
Clayton 5,144
Clearlake 10,852
Cloverdale 5,528
Clovis 17,472
Coachella 5,186
Coalinga 6,888
Colton 12,797
Colusa 13,864
Commerce 41,165
Compton 2,881
Concord 21,488
Corcoran 2,210
Corning 36,097
Corona 16,367
Coronado 3,777
Corte Madera 98,236
Costa Mesa 36,053
Cotati 24,503
Covina 16,422
Crescent City 13,589
Cudahy 4,044
Culver City 41,944
Cupertino 70,464
Cypress 12,837
Daly City 9,475
Dana Point 9,992
Danville 7,804
Davis 7,752
Delano 4,978
Desert Hot Springs 5,111
Diamond Bar 6,935
Dinuba 14,354
Dixon 21,742
Downey 11,419
Duarte 21,154
Dublin 28,820
East Palo Alto 6,753
El Cajon 21,521
El Centro 19,150
El Cerrito 18,520
El Monte 17,754
El Paso de Robles (Paso Robles) 22,274
El Segundo 23,816
Elk Grove 14,999
Emeryville 68,275
Encinitas 18,292
Escalon 10,610
Escondido 20,026
Eureka 38,313
Exeter 6,645
Fairfax 6,285
Fairfield 13,027
Farmersville 3,353
Fillmore 6,397
Firebaugh 4,483
Folsom 26,474
Fontana 10,024
Fort Bragg 26,848
Fortuna 14,728
Foster City 9,810
Fountain Valley 23,445
Fowler 15,306
Fremont 13,664
Fresno 13,655
Fullerton 12,341
Galt 4,737
Garden Grove 8,626
Gardena 13,077
Gilroy 23,603
Glendale 16,613
Glendora 14,831
Goleta 22,921
Gonzales 2,937
Grand Terrace 3,545
Grass Valley 51,674
Greenfield 3,349
Gridley 13,889
Grover Beach 6,868
Guadalupe 1,902
Gustine 2,784
Half Moon Bay 12,824
Hanford 14,959
Hawaiian Gardens 4,117
Hawthorne 12,497
Hayward 12,755
Healdsburg 26,896
Hemet 12,580
Hercules 3,515
Hermosa Beach 14,882
Hesperia 6,015
Highland 3,153
Hillsborough 801
Hollister 9,059
Holtville 2,396
Hughson 1,171
Huntington Beach 12,415
Huntington Park 10,793
Huron 2,179
Imperial 7,905
Imperial Beach 2,612
Indio 9,575
Inglewood 9,843
Ione 2,267
Irvine 23,098
Kerman 6,451
King City 11,937
Kingsburg 5,889
La Canada Flintridge 9,470
La Habra 16,610
La Mesa 23,207
La Mirada 8,650
La Palma 5,002
La Puente 5,636
La Quinta 18,562
La Verne 8,798
Lafayette 8,896
Laguna Beach 7,424
Laguna Hills 18,151
Laguna Niguel 20,555
Laguna Woods 6,159
Lake Elsinore 16,137
Lake Forest 16,397
Lakewood 13,578
Lancaster 12,401
Larkspur 13,320
Lathrop 7,407
Lawndale 8,150
Lemon Grove 16,939
Lemoore 6,189
Lincoln 4,603
Lindsay 4,948
Live Oak 1,443
Livermore 16,725
Livingston 4,044
Lodi 13,941
Loma Linda 9,075
Lomita 5,994
Lompoc 9,620
Long Beach 9,395
Loomis 11,621
Los Alamitos 15,619
Los Altos 9,600
Los Angeles 9,705
Los Banos 10,218
Los Gatos 25,083
Lynwood 3,955
Madera 9,389
Malibu 15,192
Mammoth Lakes 17,594
Manhattan Beach 20,076
Manteca 10,723
Marina 6,937
Martinez 8,970
Marysville 26,638
Maywood 3,727
McFarland 2,260
Mendota 3,659
Menlo Park 11,988
Merced 13,909
Mill Valley 18,710
Millbrae 8,582
Milpitas 15,109
Mission Viejo 18,529
Modesto 12,874
Monrovia 24,480
Montclair 31,631
Montebello 13,356
Monterey 18,249
Monterey Park 7,878
Moorpark 5,380
Moraga 5,652
Moreno Valley 9,980
Morgan Hill 11,276
Morro Bay 10,755
Mountain View 18,577
Murrieta 11,008
Napa 15,286
National City 27,979
Newark 18,959
Newman 4,658
Newport Beach 32,648
Norco 19,610
Norwalk 11,352
Novato 18,776
Oakdale 14,760
Oakland 7,516
Oakley 4,706
Oceanside 10,124
Ojai 13,983
Ontario 18,635
Orange 15,847
Orange Cove 1,399
Orinda 4,246
Orland 16,683
Oroville 25,996
Oxnard 12,817
Pacific Grove 9,673
Pacifica 4,826
Palm Desert 30,745
Palm Springs 13,641
Palmdale 12,052
Palo Alto 26,751
Palos Verdes Estates 1,210
Paradise 6,383
Paramount 7,738
Parlier 2,801
Pasadena 19,162
Patterson 5,582
Perris 10,177
Petaluma 17,502
Pico Rivera 14,835
Piedmont 1,218
Pinole 15,469
Pismo Beach 16,779
Pittsburg 10,474
Placentia 7,845
Placerville 29,005
Pleasant Hill 15,691
Pleasanton 24,388
Pomona 7,323
Port Hueneme 3,352
Porterville 10,581
Poway 20,847
Rancho Cordova 9,032
Rancho Cucamonga 10,699
Rancho Mirage 26,530
Rancho Palos Verdes 2,765
Rancho Santa Margarita 12,502
Red Bluff 25,994
Redding 21,840
Redlands 22,785
Redondo Beach 12,365
Redwood City 22,224
Reedley 6,362
Rialto 5,350
Richmond 10,194
Ridgecrest 11,779
Rio Vista 8,128
Ripon 14,026
Riverbank 8,926
Riverside 16,371
Rocklin 10,627
Rohnert Park 15,155
Rolling Hills Estates 18,959
Rosemead 8,446
Roseville 36,243
Sacramento 9,451
Salinas 13,663
San Anselmo 9,936
San Bernardino 14,371
San Bruno 12,991
San Buenaventura (Ventura) 19,308
San Carlos 18,548
San Clemente 9,626
San Diego 12,735
San Dimas 15,568
San Fernando 27,077
San Francisco 15,516
San Gabriel 11,010
San Jacinto 5,341
San Jose 12,329
San Juan Capistrano 15,637
San Leandro 20,243
San Luis Obispo 29,499
San Marcos 15,824
San Marino 3,763
San Mateo 18,254
San Pablo 7,329
San Rafael 30,014
San Ramon 13,998
Sanger 7,559
Santa Ana 9,974
Santa Barbara 20,269
Santa Clara 16,719
Santa Clarita 17,346
Santa Cruz 15,118
Santa Fe Springs 40,062
Santa Maria 17,008
Santa Monica 57,532
Santa Paula 5,924
Santa Rosa 19,443
Santee 12,778
Saratoga 3,646
Sausalito 13,090
Scotts Valley 15,888
Seal Beach 11,025
Seaside 17,000
Sebastopol 23,073
Selma 20,249
Shafter 4,739
Shasta Lake 5,633
Sierra Madre 1,513
Signal Hill 84,344
Simi Valley 14,155
Solana Beach 17,021
Soledad 2,623
Solvang 12,889
Sonoma 23,221
South El Monte 15,498
South Gate 8,228
South Lake Tahoe 13,951
South Pasadena 7,944
South San Francisco 12,982
St. Helena 28,966
Stanton 9,362
Stockton 11,739
Suisun City 6,435
Sunnyvale 14,390
Susanville 11,427
Taft 14,520
Tehachapi 13,203
Temecula 25,497
Temple City 4,826
Thousand Oaks 23,341
Tiburon 2,927
Torrance 35,000
Tracy 14,023
Truckee 12,952
Tulare 12,146
Turlock 14,565
Tustin 26,452
Twentynine Palms 2,837
Ukiah 35,370
Union City 9,592
Upland 12,785
Vacaville 15,628
Vallejo 10,386
Victorville 18,304
Villa Park 4,539
Visalia 16,625
Vista 13,926
Walnut 6,888
Walnut Creek 30,585
Wasco 3,431
Waterford 3,420
Watsonville 31,174
West Covina 14,921
West Hollywood 36,134
West Sacramento 11,386
Westlake Village 37,406
Westminster 18,515
Whittier 9,985
Wildomar 5,643
Willows 12,890
Windsor 11,094
Winters 2,064
Woodlake 2,110
Woodland 11,028
Woodside 6,587
Yorba Linda 8,964
Yreka 25,554
Yuba City 16,144
Yucaipa 4,604
Yucca Valley 15,818

Source: U.S. Bureau of the Census, Economic Census, 2007. Updated every 5 years. http://www.census.gov/econ/census07

Definitions:

The retail trade sector comprises establishments engaged in retailing merchandise, generally without transformation, and rendering services incidental to the sale of merchandise. The retailing process is the final step in the distribution of merchandise; retailers are, therefore, organized to sell merchandise in small quantities to the general public. The 2007 Economic Census classifies businesses according to the North American Industry Classification System (NAICS), 2007.

Sales include merchandise sold for cash or credit at retail and wholesale by establishments primarily engaged in retail trade; amounts received from customers for layaway purchases; receipts from rental of vehicles, equipment, instruments, tools, etc.; receipts for delivery, installation, maintenance, repair, alteration, storage, and other services; the total value of service contracts; and gasoline, liquor, tobacco, and other excise taxes which are paid by the manufacturer or wholesaler and passed on to the retailer.

Sales are net after deductions for refunds and allowances for merchandise returned by customers. Trade-in allowances are not deducted from sales. Sales do not include carrying or other credit charges; sales (or other) taxes collected from customers and forwarded to taxing authorities; gross sales and receipts of departments or concessions operated by other companies; and commissions or receipts from the sale of government lottery tickets.

Sales do not include retail sales made by manufacturers, wholesalers, service establishments, or other businesses whose primary activity is other than retail trade. They do include receipts other than from the sale of merchandise at retail, such as service receipts, sales to industrial users, and sales to other retailers by establishments primarily engaged in retail trade.

Scope and Methodology:

The 2007 Economic Census measured activity during calendar year 2007. Large- and medium-size firms, including all firms known to operate more than one establishment, and a sample of small employers were sent questionnaires to be completed and returned to the Census Bureau by mail or electronically. Most very small firms were not sent a form, and data from existing administrative records of other Federal agencies were used instead.

These data exclude governmental establishments except for retail liquor stores (NAICS 44531).

These data include only establishments with paid employees.

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