California Total retail sales per capita, 2012 by City

Data Item State
Total retail sales per capita, 2012 - (US Dollars)
City Value
Adelanto 2,587
Agoura Hills 18,132
Alameda 6,507
Albany 10,225
Alhambra 19,409
Aliso Viejo 10,109
American Canyon 10,814
Anaheim 10,948
Anderson 20,227
Antioch 8,902
Apple Valley 8,460
Arcadia 14,963
Arcata 9,565
Arroyo Grande 17,978
Artesia 12,335
Arvin 2,389
Atascadero 10,360
Atherton 12,878
Atwater 8,958
Auburn 20,794
Avenal 1,636
Azusa 9,930
Bakersfield 14,679
Baldwin Park 7,005
Banning 5,830
Barstow 29,182
Beaumont 8,841
Bell 3,588
Bell Gardens 7,513
Bellflower 7,130
Belmont 11,035
Benicia 9,722
Berkeley 11,620
Beverly Hills 84,116
Big Bear Lake 31,856
Blythe 8,111
Brawley 5,552
Brea 31,252
Brentwood 10,381
Buena Park 21,071
Burbank 22,193
Burlingame 26,177
Calabasas 24,941
Calexico 10,999
California City 3,255
Calimesa 8,571
Calipatria 927
Calistoga 13,167
Camarillo 23,144
Campbell 18,819
Canyon Lake 1,081
Capitola 46,429
Carlsbad 24,233
Carpinteria 11,093
Carson 15,037
Cathedral City 15,006
Ceres 9,706
Cerritos 49,968
Chico 20,415
Chino 14,831
Chino Hills 8,314
Chowchilla 5,400
Chula Vista 10,872
Citrus Heights 12,132
Claremont 10,709
Clayton 5,414
Clearlake 11,210
Cloverdale 6,248
Clovis 15,171
Coachella 6,075
Coalinga 6,579
Colton 9,052
Colusa 12,768
Commerce 72,989
Compton 3,780
Concord 19,057
Corcoran 2,411
Corning 40,082
Corona 16,516
Coronado 3,518
Corte Madera 158,556
Costa Mesa 34,092
Cotati 18,310
Covina 13,881
Crescent City 13,237
Cudahy 3,737
Culver City 42,232
Cypress 12,587
Daly City 8,539
Dana Point 9,998
Danville 12,720
Davis 7,062
Delano 5,290
Desert Hot Springs 5,206
Diamond Bar 5,529
Dinuba 11,235
Dixon 26,605
Downey 10,311
Duarte 23,217
Dublin 27,248
East Palo Alto 9,372
El Cajon 17,312
El Centro 21,479
El Cerrito 16,529
El Monte 14,567
El Segundo 91,363
Elk Grove 11,468
Emeryville 65,798
Encinitas 18,358
Escalon 8,732
Escondido 18,878
Eureka 36,027
Exeter 6,225
Fairfax 6,007
Fairfield 12,988
Farmersville 1,994
Fillmore 5,990
Firebaugh 3,438
Folsom 22,342
Fontana 10,629
Fort Bragg 22,327
Fortuna 13,721
Foster City 9,494
Fountain Valley 22,998
Fowler 7,518
Fremont 11,793
Fresno 11,782
Fullerton 10,943
Galt 7,893
Garden Grove 9,497
Gardena 12,674
Gilroy 23,527
Glendale 16,137
Glendora 13,569
Goleta 24,025
Gonzales 2,541
Grand Terrace 5,392
Grass Valley 43,353
Greenfield 2,749
Gridley 15,210
Grover Beach 7,188
Guadalupe 1,878
Gustine 2,468
Half Moon Bay 14,455
Hanford 13,652
Hawaiian Gardens 4,168
Hawthorne 16,132
Hayward 11,819
Healdsburg 19,415
Hemet 10,432
Hercules 2,738
Hermosa Beach 8,152
Hesperia 6,685
Highland 4,337
Hollister 8,815
Holtville 1,542
Hughson 3,160
Huntington Beach 12,868
Huntington Park 10,612
Huron 2,699
Imperial 5,620
Imperial Beach 1,689
Indio 10,882
Inglewood 10,972
Ione 1,140
Irvine 18,499
Kerman 5,133
King City 12,407
Kingsburg 7,592
La Canada Flintridge 10,761
La Habra 14,857
La Mesa 18,403
La Mirada 7,997
La Palma 7,432
La Puente 6,054
La Quinta 16,434
La Verne 11,345
Lafayette 10,395
Laguna Beach 8,729
Laguna Hills 14,625
Laguna Niguel 19,456
Laguna Woods 8,134
Lake Elsinore 14,196
Lake Forest 13,545
Lakewood 13,663
Lancaster 9,822
Larkspur 16,584
Lathrop 9,252
Lawndale 6,291
Lemon Grove 15,854
Lemoore 4,200
Lincoln 6,037
Lindsay 3,337
Live Oak 2,408
Livermore 14,506
Livingston 3,973
Lodi 15,396
Loma Linda 9,344
Lomita 6,818
Lompoc 8,597
Long Beach 8,087
Loomis 12,484
Los Alamitos 14,642
Los Angeles 10,409
Los Banos 7,360
Lynwood 4,557
Madera 8,880
Malibu 14,887
Mammoth Lakes 13,590
Manhattan Beach 21,605
Manteca 11,595
Marina 10,317
Martinez 8,449
Marysville 19,159
Maywood 3,871
McFarland 2,939
Mendota 4,241
Menifee 5,122
Menlo Park 13,328
Merced 11,704
Mill Valley 13,749
Millbrae 8,334
Milpitas 16,464
Mission Viejo 18,119
Modesto 11,534
Monrovia 21,091
Montclair 26,739
Montebello 12,921
Monterey 16,017
Monterey Park 6,558
Moorpark 6,478
Moraga 6,902
Moreno Valley 8,503
Morro Bay 11,147
Mountain View 15,956
Murrieta 10,137
Napa 14,403
National City 23,505
Newark 15,686
Newman 3,807
Newport Beach 33,139
Norco 12,317
Norwalk 10,364
Novato 15,652
Oakdale 12,993
Oakland 7,559
Oakley 3,348
Oceanside 9,795
Ojai 15,887
Ontario 28,906
Orange 15,442
Orange Cove 1,456
Orinda 3,912
Orland 13,534
Oroville 25,441
Oxnard 11,724
Pacific Grove 8,891
Pacifica 5,088
Palm Desert 46,169
Palm Springs 15,970
Palmdale 10,003
Palo Alto 37,083
Palos Verdes Estates 1,903
Paradise 7,278
Paramount 5,978
Parlier 2,197
Pasadena 19,495
Patterson 5,599
Perris 8,543
Petaluma 14,856
Pico Rivera 23,303
Piedmont 1,332
Pinole 17,615
Pismo Beach 20,889
Pittsburg 7,986
Placentia 6,891
Placerville 29,441
Pleasant Hill 17,956
Pleasanton 22,979
Pomona 5,608
Port Hueneme 4,111
Porterville 9,335
Poway 19,766
Rancho Cordova 13,867
Rancho Cucamonga 11,862
Rancho Mirage 20,125
Rancho Palos Verdes 3,028
Rancho Santa Margarita 11,060
Red Bluff 18,306
Redding 21,758
Redlands 31,768
Redondo Beach 12,848
Redwood City 20,968
Reedley 5,902
Rialto 5,326
Richmond 10,257
Ridgecrest 9,616
Rio Vista 8,511
Ripon 13,889
Riverbank 9,988
Riverside 13,158
Rocklin 10,436
Rohnert Park 15,463
Rolling Hills Estates 18,174
Rosemead 8,474
Roseville 33,405
Sacramento 9,176
Salinas 12,482
San Anselmo 9,706
San Bernardino 12,239
San Bruno 12,538
San Carlos 16,845
San Clemente 10,330
San Diego 13,352
San Dimas 15,958
San Fernando 5,139
San Francisco 17,718
San Gabriel 11,792
San Jacinto 4,722
San Jose 15,245
San Juan Capistrano 20,204
San Leandro 49,980
San Luis Obispo 30,313
San Marcos 13,773
San Marino 2,011
San Mateo 18,239
San Pablo 7,669
San Rafael 30,033
San Ramon 9,083
Sanger 6,601
Santa Ana 9,578
Santa Barbara 17,156
Santa Clara 17,823
Santa Clarita 15,539
Santa Cruz 12,464
Santa Fe Springs 35,971
Santa Maria 15,388
Santa Monica 54,259
Santa Paula 6,449
Santa Rosa 16,507
Santee 13,552
Sausalito 16,191
Scotts Valley 14,101
Seal Beach 13,731
Seaside 15,536
Sebastopol 22,118
Selma 15,090
Shafter 4,251
Shasta Lake 3,639
Sierra Madre 3,358
Signal Hill 116,708
Simi Valley 13,293
Solana Beach 15,261
Soledad 2,986
Solvang 13,031
Sonoma 22,590
South El Monte 16,808
South Gate 7,203
South Lake Tahoe 14,540
South Pasadena 7,591
South San Francisco 17,292
St. Helena 29,145
Stanton 9,932
Stockton 11,058
Suisun City 2,779
Sunnyvale 11,580
Susanville 10,961
Taft 10,742
Tehachapi 16,266
Temecula 24,161
Temple City 8,305
Thousand Oaks 22,432
Tiburon 1,904
Torrance 25,735
Tracy 12,302
Truckee 12,809
Tulare 13,262
Turlock 13,718
Tustin 28,260
Twentynine Palms 2,915
Ukiah 27,778
Union City 8,655
Upland 11,727
Vacaville 16,893
Vallejo 9,742
Victorville 14,217
Villa Park 4,556
Visalia 14,744
Vista 12,698
Walnut 7,749
Walnut Creek 30,029
Wasco 3,864
Waterford 3,565
Watsonville 43,047
West Covina 13,741
West Hollywood 33,923
West Sacramento 11,062
Westlake Village 35,900
Westminster 16,048
Whittier 7,193
Wildomar 3,329
Williams 7,188
Willows 13,625
Windsor 9,698
Winters 2,545
Woodlake 2,316
Woodland 12,498
Woodside 7,812
Yorba Linda 8,469
Yreka 22,554
Yuba City 15,592
Yucaipa 5,195
Yucca Valley 16,427

Source: U.S. Census Bureau, Economic Census, 2012. Economic Census of the Island Areas, Puerto Rico, 2012. Both are updated every 5 years.

Definitions:

The retail trade sector comprises establishments engaged in retailing merchandise, generally without transformation, and rendering services incidental to the sale of merchandise. The retailing process is the final step in the distribution of merchandise; retailers are, therefore, organized to sell merchandise in small quantities to the general public. The 2012 Economic Census classifies businesses according to the North American Industry Classification System (NAICS), 2012.

Sales include merchandise sold for cash or credit at retail and wholesale by establishments primarily engaged in retail trade; amounts received from customers for layaway purchases; receipts from rental of vehicles, equipment, instruments, tools, etc.; receipts for delivery, installation, maintenance, repair, alteration, storage, and other services; the total value of service contracts; and gasoline, liquor, tobacco, and other excise taxes which are paid by the manufacturer or wholesaler and passed on to the retailer.

Sales are net after deductions for refunds and allowances for merchandise returned by customers. Trade-in allowances are not deducted from sales. Sales do not include carrying or other credit charges; sales (or other) taxes collected from customers and forwarded to taxing authorities; gross sales and receipts of departments or concessions operated by other companies; and commissions or receipts from the sale of government lottery tickets.

Sales do not include retail sales made by manufacturers, wholesalers, service establishments, or other businesses whose primary activity is other than retail trade. They do include receipts other than from the sale of merchandise at retail, such as service receipts, sales to industrial users, and sales to other retailers by establishments primarily engaged in retail trade.

More information: