California Retail sales per capita, 2007 by County

Data Item State
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Retail sales per capita, 2007 - (US Dollars)
County Value
Alameda 12,359
Alpine 0
Amador 46,797
Butte 11,025
Calaveras 6,249
Colusa 9,884
Contra Costa 11,641
Del Norte 7,176
El Dorado 9,216
Fresno 11,022
Glenn 7,320
Humboldt 13,428
Imperial 10,771
Inyo 13,876
Kern 10,037
Kings 7,017
Lake 8,630
Lassen 7,440
Los Angeles 12,236
Madera 6,956
Marin 18,648
Mariposa 4,705
Mendocino 14,716
Merced 8,233
Modoc 5,827
Mono 12,032
Monterey 11,293
Napa 12,619
Nevada 11,111
Orange 15,221
Placer 18,622
Plumas 8,506
Riverside 11,745
Sacramento 11,357
San Benito 6,475
San Bernardino 10,897
San Diego 13,009
San Francisco 15,516
San Joaquin 10,687
San Luis Obispo 13,559
San Mateo 14,625
Santa Barbara 12,443
Santa Clara 15,367
Santa Cruz 14,894
Shasta 14,088
Sierra 0
Siskiyou 9,120
Solano 11,892
Sonoma 13,929
Stanislaus 11,180
Sutter 11,644
Tehama 12,103
Trinity 4,966
Tulare 9,373
Tuolumne 10,460
Ventura 14,036
Yolo 9,106
Yuba 5,908

Value for California (US Dollars): $12,561

Source: U.S. Bureau of the Census, Economic Census, 2007. Updated every 5 years.


The retail trade sector comprises establishments engaged in retailing merchandise, generally without transformation, and rendering services incidental to the sale of merchandise. The retailing process is the final step in the distribution of merchandise; retailers are, therefore, organized to sell merchandise in small quantities to the general public. The 2007 Economic Census classifies businesses according to the North American Industry Classification System (NAICS), 2007.

Sales include merchandise sold for cash or credit at retail and wholesale by establishments primarily engaged in retail trade; amounts received from customers for layaway purchases; receipts from rental of vehicles, equipment, instruments, tools, etc.; receipts for delivery, installation, maintenance, repair, alteration, storage, and other services; the total value of service contracts; and gasoline, liquor, tobacco, and other excise taxes which are paid by the manufacturer or wholesaler and passed on to the retailer.

Sales are net after deductions for refunds and allowances for merchandise returned by customers. Trade-in allowances are not deducted from sales. Sales do not include carrying or other credit charges; sales (or other) taxes collected from customers and forwarded to taxing authorities; gross sales and receipts of departments or concessions operated by other companies; and commissions or receipts from the sale of government lottery tickets.

Sales do not include retail sales made by manufacturers, wholesalers, service establishments, or other businesses whose primary activity is other than retail trade. They do include receipts other than from the sale of merchandise at retail, such as service receipts, sales to industrial users, and sales to other retailers by establishments primarily engaged in retail trade.

Scope and Methodology:

The 2007 Economic Census measured activity during calendar year 2007. Large- and medium-size firms, including all firms known to operate more than one establishment, and a sample of small employers were sent questionnaires to be completed and returned to the Census Bureau by mail or electronically. Most very small firms were not sent a form, and data from existing administrative records of other Federal agencies were used instead.

These data exclude governmental establishments except for retail liquor stores (NAICS 44531).

These data include only establishments with paid employees.

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